Continued thoughts on pricing...

I recently wrote a response to a question from a friend and vineyard owner in Oregon as to what kinds of pricing pressures I was seeing in Florida in general... I thought about posting it on here, but in the end felt it was far too one sided and opinionated (which is ok, but it's riddled with specific examples I'd rather not share in such a public fashion). I would love to hear someone else's thoughts on this topic... and would be happy to share my comments by e-mail.